Restaurant profit margin calculator

Profit margin is where optimism meets the till: a busy room can still leave thin net margin if gross profit slips or fixed costs run hot. This tool keeps the maths visible — revenue minus ingredients (via your GP target), staffing, rent, and finance — so you can see an indicative margin on sales before you commit to a full forecast.

It mirrors the public Reality Check experience: quick inputs, snapshot when you choose, and the same six-day trading assumption. For dish-level food GP, menu pricing, and sales mix, pair this high-level view with the analyzers inside Clove once you sign up.

Read more about margin drift and pricing on our blog.

Revenue

Let's start with what comes in.

On an average day, how many customers do you expect?

Roughly how much does one customer spend?

Fixed costs

These are costs you pay whether it's busy or quiet.

Include rent, rates, and fixed property costs.

If none, leave as zero.

Variable costs

These rise and fall with how busy you are.

Total wages before tax and on-costs.

Typical hospitality targets are 65–75%.

70%

This means ingredients cost about 30% of sales.

Snapshot

See how your inputs flow through to revenue, costs, and indicative net margin on sales.

Enter your revenue basics and costs, then load the snapshot when you're ready — nothing updates until you click.

Add clients per day and average spend per head to continue.

Assumptions used
  • Open 6 days per week.
  • Even trading across the year.
  • VAT excluded.

These can be adjusted in the full model.

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Indicative only. Not financial advice.

Go deeper in Clove

This page is a quick, public sanity check. When you are ready for line-level dishes, menu lists, and sales benchmarks, move into the product with a free account.